Communication
Holding all the trump cards
Our client wanted an advertising campaign to target customers in an original and personalised way.
WHO William Elliot, Switzerland?s leading recruitment agency specialising exclusively in sales and marketing. The company uses CV video as an added-value tool for placing its candidates.
WHAT The video shows a card player flipping cards and ending up with a winning combination of two cards, one displaying William Elliot?s logo and the other displaying the client?s logo.
HOW The technical challenge lay in integrating a logo with a pre-existing video on demand without the insertion being visible. The whole process had to be capable of being managed by William Elliot via a simple web interface for the creation of videos, sending of personalised mail and presentation of viewing statistics.
RESULTS The client’s logo is integrated by the server automatically with the help of Blender open source software. So the video is generated in a few minutes and sent automatically to the client.
